Seventy-six percent of people in the North West wrongly identify planes, trains and cars as the biggest contributors to global warming, despite the fact that livestock farming generates more greenhouse gases than the entire transport system put together (18% compared with 13.5%), according to new research by The Vegetarian Society.

Commissioned to mark National Vegetarian Week, the research found that only nineteen percent correctly recognised the impact of meat production on global warming.

Nationally awareness was higher amongst men (29%) than women (18%) while young people aged 16-24, demonstrated the highest level of awareness, with one in three (33%), listing livestock farming as a greater source of greenhouse gases than transport.

The survey also found that thirty-six percent of people from the North West would consider having meat-free days each week to reduce their carbon footprint. Nationally women showed a greater interest in adapting their diets (43%) than men (32%). Women were also more likely to eat meat-free, with almost one in four (23%) already following, or prepared to adopt a vegetarian or vegan diet, compared with just over one in ten men (12%).

Annette Pinner, Chief Executive of The Vegetarian Society, commented, "Vegetarianism is not only a healthy and ethically sound diet, it is a major step to help reduce greenhouse gases, conserve water and conserve land. With climate change making headlines and many people unsure of what they can do to help, giving up meat and cutting back on dairy is a positive choice for you, for the animals and for the world we all share."

The Tickbox.net survey of 1000 people coincides with National Vegetarian Week, sponsored by Cauldron Foods.